Romania's tourism brand to be launched on July 29 at Shanghai

Romania’s tourism brand will be launched on July 29 by the occasion of Romania’s day at Shanghai.

The tourism brand should have been launched by the end of the last week in Bucharest, it was but cancelled due to lack of funds from the Ministry of Regional Development and Tourism to support the project.

The representatives of the Ministry of Regional Development and Tourism, MDRT, stated that there will be a single event to launch the brand both for domestic audience, as well as for international one, on July 29 in Shanghai, China.

The brand is developed by THR - Asesores en Turismo, Hoteleria y Recreacion SA – Taylor Nelson Sofres partnership. The contract’s value reaches EUR 894,970 allocated from the European Union through the Regional Operational Program - Major Domain 5.3 - “Promoting tourism potential and creating infrastructure in order to increase Romania’s attractiveness as tourism destination”.

Sursa: Jurnalul National [29.06.2010]