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Radisson SAS hotel in Bucharest, 5 star classified, changed its name to Radisson Blu starting last week, as a result of the global strategy of Rezidor franchisor group.
In February 2009, Rezidor decided to change the SAS part from its main hotel brand, due to the company’s selling by SAS hotel group.
Therefore, all Radisson SAS units in EMEA locations, will gradually change name and logo until 2010.
Sursa: Bloom Biz [26.10.2009], Daily Business [26.10.2009], Food&Bar [26.10.2009], HRB Expert [26.10.2009], Mediafax [26.10.2009], Wall-Street [27.10.2009], Ziarul Financiar [27.10.2009]
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Fivestar Hospitality Consulting 
