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In the first quarter of this year, Carol Parc Hotel in Bucharest registered 152% increase in occupancy rate and of 400% in revenues. The results are the consequence of the measures adopted by the unit such as dropping prices by over 50%, cost-effective policy, maintaining the salaries and a greater flexibility. At the same time, the occupancy rate of hotels in Bucharest dropped by 25% in the first three months of the current year. For this year, the hotel estimates 10% increase of turnover, compared to the last year when the company registered EUR 1 mil. turnover, stated Sylvia Petre, owner of the hotel. Since the hotel opened until present, tariffs continuously dropped. Thus, if in 2007 the starting tariff was EUR 500 for a standard room going up to EUR 1,500 for an apartment, at present the prices dropped down to EUR 125 for a standard room and EUR 1,000 for an apartment. In order to increase the occupancy rate but also the revenues, the hotel’s owners launched new special offer for weekends. Moreover, the hotel shows a greater flexibility regarding events, segment generating approximately 50% of the revenues. Carol Parc Hotel has 19 rooms decorated and furnished with classic cherry wooden pieces, custom manufactured in a shop in Verona for each room.
Sursa: Wall-Street [08.05.2009]
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Fivestar Hospitality Consulting 
