Accent Travel&Events has invested EUR 100,000 in its online sales platform

Lucian Boronea, Manager of Accent Travel&Events travel agency, stated that, in order to attract new customers, the agency developed an online platform providing direct access to plane ticket reservation of 800 airlines and 50,000 hotels, but also booking full holiday packages in the country. The revenues estimated following the EUR 100,000 investment reach EUR 1.1 mil.

Boronea stated that the potential of online segment is high considering that online sales account for approximately 5% on average from the total sales of tourism operators in Romania, while in Western Europe countries it accounts for more than 80%.

Payments by card on the online market transactions reached EUR 93 mil. last year, increasing by 75% compared to 2008, tourism services accounting for 38%.

In 2009, Romanian tourists paid holidays worth EUR 35 mil. using cards on the Internet, while for the current year, the value is expected to triple according to the data of Accent Travel&Events travel agency and RomCard card transactions local provider. 

This year, the promotion budget of Accent Travel&Events reaches EUR 150,000 and envisages the online activity. The company expects that leisure segment will grow from 15% to 20%.

Last year, the company posted EUR 15 mil. turnover, while for the current year, it is expected to increase to EUR 17 mil.

Sursa: Daily Business [16.06.2010], Money [16.06.2010], Ziarul Financiar [16.06.2010]